Machine as a Service business models are already well known in automotive industry. Either the typical rental car where you pay for the car per day or the car2go business model in cities where you pay per kilometre you have been using the car.
Pay for use
Industrial business also starts developing new business concepts into this direction. A fee for machine usage often includes all maintenance expenses, sometimes even the operator is part of the service offered.
Pay for heavy usage
Real additional advantage for the machine builder as well as his customer is given by combining customer oriented design and maintenance as a service.
Investment costs are lower for average machine load requirements. A MaaS based business model can be applied to peak time usage, covering higher abrasion at those times.